Blog Post: 5 Fall Decorating
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Idea: Create and promote seasonal lifestyle content that temp-tations® kitchenware customers would find valuable based on their recent product purchases.
Execution/Result: Using lifestyle photography to present fresh ideas for fall entertaining, we increased post-purchase customer satisfaction, reinforced the brand promise, and brought traffic back to the site for additional sales. |
Blog Post: Making Red Beans & Rice is a Beloved Ritual
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Problem: While many Camellia fans love making homemade red beans & rice and use social media to talk about their secret ingredients and techniques, many others are unsure of their cooking abilities and need the cooking process demystified.
Solution: Bring more scratch cookers into the fold by tackling do’s, don’ts, myths, and more, as well as showing and discussing the details and ease of the step-by-step bean cooking process. |
Email Newsletter: 6 Fun & Easy Valentine’s Day Ideas & Recipes
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Idea: Create seasonal content ideas and recipes following a new product introduction to encourage product use.
Execution/Result: Using lifestyle photography to promote holiday decor ideas and delicious recipes, we increased email opens, clicks, and interactions, reinforced a positive temp-tations® brand experience, and increased ancillary sales. |
Cooking Video: Instant Pot Black Beans 3 Ways
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Idea: Promote the Camellia bean brand by taking advantage of the Instant Pot's popularity. Show how fast and easy it is to cook Camellia dried beans in the Instant Pot and how to use the cooked beans in several different dishes. Develop and feature recipes using black beans -- a versatile, nationally popular variety.
Execution/Result: As the brand expands distribution nationally, we helped take Camellia beyond its "southern staple" reputation and introduced it to new markets and psychographic groups. |
Pinterest Social Post:
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Idea: Develop and promote seasonal recipes that we know to be temp-tations® customers' favorite type of recipe -- casseroles.
Execution/Result: Photographing and featuring recipes made and served in the brand's newest collection of bakers helped increase new sales and product usage. |
Facebook Post:
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Problem: Camellia needed to own Mondays in social media -- the day of the week that New Orleanians (no matter where they live) traditionally cook and eat red beans & rice.
Solution: Every Monday across various social media, Camellia fan quotes are posted with red bean-related photography, along with short social posts and the hashtag #RedBeansDoneRight. These have become the brand's most popular posts and generate large numbers of reactions, comments, and shares every week. |