I’m a Creative Director/Writer with over 20 years of experience in branding, online marketing, launching new products, content development, and social media for CPG and kitchen/cookware clients. Over the years, I’ve also worked on everything from luxury goods and entertainment properties to non-profits and higher education.
I cut my teeth on brands like Godiva Chocolatier, Stolichnaya Vodka, and Pepperidge Farm, and learned how to feed fans’ enthusiasm while working on Tabasco, Reily Foods, Temp-tations ovenware, and Camellia Beans.
Along the way, I reinvented myself as a food blogger, ghostwriting for brand personalities, dishing out recipes, learning the finer points of food and décor styling, and working with great folks to create beautiful food photography and cooking videos.
I’m a wife, a mom, a doggedly devoted exerciser, and a flexitarian (ie, vegetarian Monday – Thursday, taking advantage of the amazing food New Orleans has to offer on the weekends.) Moderation is the only way to go in this irresistible city.
I’m a community volunteer, a board member, a composter, and a mah jongg player. And when I have an afternoon to play in the kitchen, I spend it with my mom (a retired pastry chef), learning how to make wonderful things like rugelach and chocolate cherry pistachio biscotti.